WHAT E.T. CAN TEACH US
Since 1982, Steven Spielberg has been dancing through the halls of Americana with the smash hit, E.T. The Reese's Pieces-gobbling extraterrestrial crash landed on our planet nearly 30 years ago and still remains a powerful force in popular media. In between annoying adults and shooting bicycles across the moon, E.T. can teach us a few very important lessons, too. About marketing, even. Roll with me here.
You can always come back to life. If business is stagnant, a little marketing in the right places can reinvigorate sales. Just like the pallid form of E.T. zipped up in a body bag (in that scene that will haunt me forever) springing back to animation, you too can enjoy a rebirth with some advertising in the right places.
Phone home. Dial into your network for leads, and to hook customers.
When all else fails, give 'em the finger. E.T. can restore dead plants to life with a touch. You've got a special finger of your own, but yours is a little more vulgar. Lesson: sometimes, you have to break convention. Break out of your niche for richer opportunities.
Until next time,
