LIFE, LIBERTY, AND THE PURSUIT OF PAGE HITS
Attention patriots: put down your mouse, log out from your analytics website, and pick up your fireworks (if your city and/or county regulation allows.) Today, in celebration of this 4th of July, we're going to be uncovering the zen of building a customer base from the Web in an unusual way: by having fun.
Yes, once upon a time, people logged into the Internet to have fun—not to pay bills, nor check weather, and certainly not to organize a Facebook boycott against applesauce because of farmers' inhumane treatment of Grannie Smiths. Back in the ancient times (the mid 90's), people used the Internet for entertainment and for sharing badly-animated gifs. This 4th, tap into the spirit of yesteryear by having some fun of your own.
When customers load your website into their computers, it's a very personal act. They're inviting you into their home. Be polite. Don't drone on about your product offerings and hit them with garish images that prompt them to ACT NOW or DON'T MISS OUT! Offer entertainment. Have a little fun. Let your personality show through in your final work. Blog, Facebook, Twitter—not to gain more business—but to offer a richer, realer experience . When you're in it for the right reasons, the business will come. Now if you'll excuse us, we're off to fetch some sparklers and uncle Sam hats.
Happy 4th, everyone!
