YOU AND I MAKE WII
There's plenty to learn from the Wii. You know, Nintendo's latest video game console. Even if you aren't big into gaming, you've undoubtably seen the all-too cute commercials promoting the wireless wonder. But we're not here to talk about the success behind the Wii's marketing strategy—that would be too straightforward, and we do enjoy having our fun here at 36creative. No, I'm talking about the Wii itself, and what it has to teach us mortals.
Always stay in motion. Whether you're swatting at digital tennis balls or swinging your remote control to pitch a bowling ball down the lane (you *did* remember to use the strap, didn't you?), your Wii keeps you moving. Likewise, as a business, never stay in place. Don't get too comfortable try advertising online if you're old-fashioned, or hit up tradition routes if you're more the tech-savvy type. The more you push yourself through uncomfortable barriers, the better off your business will become.
When you have something to say, glow. If you receive an online message, the front of your Wii console glows blue. Likewise, if you have a message to tell your cusomers—if your product is better than your competitors, if you quality of service is outstanding, if you're more affordable than the rest—then you need to glow too. Get your message out in a new way. Use compelling copywriting, shine with brilliant design, and you'll get more people lining up to hear what you've got to say.
Do a little of everything. Can you tell the weather, respond to your great aunt's email, shoot shells at go-cart drivers—all from your couch? The Wii can. That's what makes it so popular. Want to be popular too? Provide a range of services to offer your clients, and reach out through a variety of media.
