CHELSEA HANDLER'S DOG HAS 15,000 FANS ON FACEBOOK
Next time you company big-wigs are about to sit down at your fancy stretch-limousine conference table and talk about Facebook strategy, consider this: a canine who enjoys licking its own backside probably has a lot more fans than you do. Yes sir, the very same pooch who goes by the name of “Chunk Handler” has accumulated over 15,000 fans and you beat in both attracting Web surfers and probably in the area of sense of smell, too. Don't believe us? Check it out: http://www.facebook.com/#!/pages/Chunk-Handler/114261091957201?ref=ts
Here's the trick about Internet: it's zany. The Internet brought us the hamster dance, All Your Base, and Perez Hilton. To succeed online, you need to generate buzz, either by finding yourself to be the loyal companion of foul-mouthed comedian, or being Chelsea Handler's dog (cheap shot at Tom Arnold). Make videos. Create controversy. Don't be afraid to be crazy. That is, if you're ready for the customers.
Signing off,
2 Responses to CHELSEA HANDLER'S DOG HAS 15,000 FANS ON FACEBOOK
Irma says:
July 23rd, 2010
I think most large companies will spend so much time examining and being afraid, that by the time they want to do something avante garde....it has already been done, or the moment has passed.
I am a true Chelsea Handler fan, so yes, I added chunk - simply because she asks most nights on her show.
An example of a company getting social media right...of course, is OLD SPICE!!!!
36creative says:
July 26th, 2010
That's a good point--fear is the enemy of fresh thought, as the saying goes. And we've got to admit--one of the 36creative team members has a Facebook page for his teddy bear. Don't tell anyone!
