TWITTERING TIPS FOR INTROVERTS
If you're a Chatty Cathy, it seems like you've hit pay dirt with social media. Those with silver tongues are finding it easy to gush out information about their businesses (and what their dog ate for dinner last night). To those shy entrepreneurs, it's a little more difficult to hop on and get blabbing. But if you ignore Facebook and the blogosphere completely, and you'll be leaking customers faster than BP.
Whether you're hot to trot with the updates or a little more reticent, it's important to keep in mind that you're online to serve the customer—not the other way around. Rookie businesses often mistake Twitter and Facebook as a platform for promoting your products. The rub? Social media isn't a commercial. People can surf away with the click of a mouse—and they often do, given the growing commercial nature of the Web. So as the strong and quiet type, it's important to make every post count.
Set up a schedule for updating your social media. Try to get at least one post out a week. Share articles relevant to your community, or post up insider info that helps those who take the time to get to know you. If the personal nature of your business rankles, try longer-form articles that help you touch base with your customers without the vulnerability of real-time. Post up blog articles. It may take extra effort to get jibba-jabbin', but your customers will thank you for it.
Signing off,
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